SEO report of hardingfinancialgroup.com

Harding Financial Group

www.hardingfinancialgroup.com/

A Columbus based registered financial advisor, OSU Alumnus, providing fee only certified planning, conservative investment strategies, Retirement Planning ...


 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.hardingfinancialgroup.com/

Character length : 30

Title
Harding Financial Group
Description
A Columbus based registered financial advisor, OSU Alumnus, providing fee only certified planning, conservative investment strategies, Retirement Planning, 401K Rollovers – with objectivity and personalized service.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Harding Financial Group
description: A Columbus based registered financial advisor, OSU Alumnus, providing fee only certified planning, conservative investment strategies, Retirement Planning, 401K Rollovers – with objectivity and personalized service.
url: http://hardingfinancialgroup.com/newsite/
site_name: Harding Financial Group

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Harding Financial Group

Character length : 23

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
110003
Heading structure in the source code
  • <H2> 
  • <H1> 
  • <H6> Like many Financial Advisors, we can tell you that…
  • <H6> Instead, we’ll tell you something you haven’t heard…
  • <H6> Come on in and discover the value of working with a local advisor who would rather earn your business than sell you a product…
Word cloud
  • financial5
  • harding4
  • planning4
  • investment3
  • management2
  • retirement2
  • tell2
  • working2
  • group2
  • guarantee2
  • hfg2
  • fees2
Keyword matrix
wordtitledescriptionsheading
financial
harding
planning
investment
management
retirement
Two Word cloud
  • tell you2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 10 images on this web page.

Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
5.50
Flesch Reading Ease
63.80
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.50
Dale–Chall Readability
6.80
SMOG Index
9.20
Spache Readibility
5.00
Number of letters
1411
Number of words
282
Number of sentences
60
Average words per sentences
5
Number of syllables
461
Syllables in words
461
Average syllables in words
1.63
Number of words in first three syllables
64
Percentage of word / syllables
22.70
Words not in Dale-Chall easy-word list
117
Words not in Spache easy-word list
99

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 1022px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.72 seconds have passed until the page started to load.
Loading time
2,713 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
33
Number of source domains
5
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://hardingfinancialgroup.com/.. /jquery.js?ver=1.12.4
  • http://hardingfinancialgroup.com/.. /jquery-migrate.min.js?ver=1.4.1
  • http://hardingfinancialgroup.com/.. /jquery.prettyPhoto.min.js?ver=3.1.6
  • http://hardingfinancialgroup.com/.. /video-lightbox.js?ver=3.1.6
  • http://hardingfinancialgroup.com/.. /jquery.cycle.all.min.js
  • http://hardingfinancialgroup.com/.. /suffusion.js?ver=4.4.9
  • http://hardingfinancialgroup.com/.. /comment-reply.min.js?ver=4.9.8
  • http://hardingfinancialgroup.com/.. /wp-embed.min.js?ver=4.9.8
List of render blocking css files
  • http://hardingfinancialgroup.com/.. /prettyPhoto.css?ver=4.9.8
  • http://hardingfinancialgroup.com/.. /wp-video-lightbox.css?ver=4.9.8
  • http://fonts.googleapis.com/css?family=Niconne:400|Off:400&subset=la...
  • http://hardingfinancialgroup.com/.. /style.css?ver=4.4.9
  • http://hardingfinancialgroup.com/.. /skin.css?ver=4.4.9
  • http://hardingfinancialgroup.com/.. /rounded-corners.css?ver=4.4.9
  • http://hardingfinancialgroup.com/.. /custom-styles.css?ver=4.4.9

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://hardingfinancialgroup.com/newsite/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://hardingfinancialgroup.com/newsite/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://hardingfinancialgroup.com/newsite/wp-content/plugins/wp-video-lightbox/js/jquery.prettyPhoto.min.js?ver=3.1.6
  • http://hardingfinancialgroup.com/newsite/wp-content/plugins/wp-video-lightbox/js/video-lightbox.js?ver=3.1.6
  • http://hardingfinancialgroup.com/newsite/wp-content/themes/suffusion/scripts/jquery.cycle.all.min.js
  • http://hardingfinancialgroup.com/newsite/wp-content/themes/suffusion/scripts/suffusion.js?ver=4.4.9
  • http://hardingfinancialgroup.com/newsite/wp-includes/js/comment-reply.min.js?ver=4.7.4
  • http://hardingfinancialgroup.com/newsite/wp-includes/js/wp-embed.min.js?ver=4.7.4
File size of all javascript files combined
251.79KB
Javascript minifying
You can save 1.8KB (21% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://hardingfinancialgroup.com/newsite/wp-content/plugins/wp-video-lightbox/css/prettyPhoto.css?ver=4.7.4
  • http://hardingfinancialgroup.com/newsite/wp-content/plugins/wp-video-lightbox/wp-video-lightbox.css?ver=4.7.4
  • http://hardingfinancialgroup.com/newsite/wp-content/themes/suffusion/style.css?ver=4.4.9
  • http://hardingfinancialgroup.com/newsite/wp-content/themes/suffusion/skins/light-theme-red/skin.css?ver=4.4.9
  • http://hardingfinancialgroup.com/newsite/wp-content/themes/suffusion/rounded-corners.css?ver=4.4.9
  • http://hardingfinancialgroup.com/newsite/wp-content/uploads/suffusion/custom-styles.css?ver=4.4.9
File size of all css files combined
138.12KB
CSS minifying
You can save 3.8KB (22% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
26.51KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
16
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://hardingfinancialgroup.com/.. /slider-gray.pngExpiry time is not specified
http://hardingfinancialgroup.com/.. /slider-red.pngExpiry time is not specified
http://hardingfinancialgroup.com/.. /jquery.cycle.all.min.jsExpiry time is not specified
http://hardingfinancialgroup.com/.. /CFPLogo.pngExpiry time is not specified
http://hardingfinancialgroup.com/.. /IPMLogo.pngExpiry time is not specified
http://hardingfinancialgroup.com/.. /HardingLogo_blackBackground.pngExpiry time is not specified
http://hardingfinancialgroup.com/.. /arrows_new.gifExpiry time is not specified
http://hardingfinancialgroup.com/.. /slider01_new2.jpgExpiry time is not specified
http://hardingfinancialgroup.com/.. /slider02_new2.jpgExpiry time is not specified
http://hardingfinancialgroup.com/.. /slider03_new2.jpgExpiry time is not specified
http://hardingfinancialgroup.com/.. /slider04_new2.jpgExpiry time is not specified
http://hardingfinancialgroup.com/.. /slider05_new2.jpgExpiry time is not specified
http://hardingfinancialgroup.com/.. /FPALogo.pngExpiry time is not specified
http://hardingfinancialgroup.com/.. /AwardSlider.jpgExpiry time is not specified
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
704.46KB
Image optimisation
You can save 143.2KB (21% compression) by optimising the images below:

 Website security

IP
192.185.17.12
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H2 : , ( 15px from top )
  • H1 : , ( 667px from top )
  • H6 : Like many Financial Advisors, we can tell you that…, ( 707px from top )
  • H6 : Instead, we’ll tell you something you haven’t heard…, ( 965px from top )
  • H6 : Come on in and discover the value of working with a local advisor who would rather earn your business than sell you a product…, ( 1101px from top )

 Typos

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